Tuesday, March 1, 2011

No One Will Die.

Now here's a lesson in perspective for you.

Grappling with a typical MERGER detail on our new brand identity (or should I say our three new brand identities) I consulted with one of my new colleagues in Europe.  I proposed a plan of attack and then asked, "What do you think - is it heresy? or a good market penetration plan?"

His response, "No one will die."

Man, I love that guy.


Anonymous said...

I have a friend with a similar take on life: when asked how his day was, he often replies,"Pretty good. No one died." I only wish I could be so relaxed!

Anonymous said...

Cuts to the chase that does.