Wednesday, July 15, 2009

Backseat Driving

Aha! So PROACTIVE is returning to favor in our little merger story. Yesterday, feeling admittedly a little forlorn and relegated to the back seat, I called my VP and said, "You know, we're missing the 'bounce' opportunity here." He asked me to explain, whereby I spent a good 20 minutes (keeping him from going to happy hour by the way) talking about how the attention span of the marketplace was short and that all our clients are hearing right now is the whisperings of our competitors. "We need to grab the spotlight and use this brief window to get our value message out there!" He agreed and took it to our CEO (who luckily retains some significant power in our merged organization).

Today, we were able to turn the tides. We shouted "We are being PROACTIVE!!" proudly and we're getting positive results. We have a meeting set with our new merger partner's head of marketing where we plan to slap him around a little. AND we were asked by the new Board of Directors to prepare a branding/advertising/communications plan for their meeting next week to make the most of the 'bounce'.

Just goes to show you (and Hubby will agree) I drive from the backseat too.

1 comment: